What are some of our present-day Darrin Stephens-es thinking anyways?
Over the past few months, I've felt the mounting presence of a thundering herd of rage-inducing commericals. I'm not just talking about your average 30-second spot featuring a moron husband/dad, I'm talking about dentist-drill noises in a credit card commercial.
How effective is the commerical, really, when you cringe and immediately turn the station, just narrowly avoiding an accident on the freeway?
Or there's everybody's favorite, the FM radio DJ smoothly transitioning into a schpiel about the new cell phone offered by Verizon... Mister DJ, Mister please...
But most of my rage--I mean of Festivus proportions--is directed at the Progressive Insurance campaign. What was that board meeting like? "Well Johnson's got a great pitch: We intro the obnoxious girl with the extremely obnoxious jingle (but only on our radio spots), and we bring her into a completely fictional setting. I'm thinking maybe an insurance store that has a, white background."
"Alright Johnson, but I have a question for you--How degradingly can you depict the client?"
Answer: "Very degrading. They'll abhor us."
Flo, the Jerk Store called, and they're runnin' outta you!
Flo's Best Commerical Ever
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