This is a great commercial. 1) It calls out the competition without ever naming them and 2) It's totally relavent, what the heck do they think they are charging for suitcases to fly!, and 3) It's a catchy little rap-jingle.
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eh. Who is the 'bring it on' aimed at? The competition, the down economy, or customers? I just don't get who to get fired up about...
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