So he steals the recipe for Egg McMuffins...seriously? Of all the products that can't be duplicated and are worth the embarassment of admitting you can't make, you tell millions of people that McDonalds just can't be beat, so we're stealing their recipe? Seriously? And on top of that, you say that they are the same (yours and McD's) but yours is $1 instead of the OUTRAGEOUS $1.50 McD's charges.
Let me get this straight. In some PR office or BK HQ somewhere, a bunch of brain surgeons got together and decided that BK can beat McD in a price war? Seriously? You think you can make something cheaper and more efficiently than McD? I just can't wait until McD just starts charging 50 cents for them or 25 cents or 10 cents. Why not? Its basically what Wal-Mart does with every other retailer. And so the smart ones decide, hey, we can't beat Wal-Mart's prices, so we'll beat them in other ways. We'll have clean bathrooms, and higher-end products, and better service, etc. etc.
Memo to BK - of all the ways to beat McD, this is the one way guaranteed to fail.
Judge for yourselves:
Link - http://www.youtube.com/watch?v=Lag2vDx2faQ
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That is a wretched commercial... Dad and I were trying to figure out this morning--exactly who is BK's target audience anyways? As much as I hate Carl's Jr's commercials, it's very clear who they're trying to reach, but BK? I'm at a loss...
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